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Film
2025
Soul On Fire
Two screening films for Soul On Fire, the feature based on John O’Leary’s story, built from real audience moments ahead of its theatrical release.
Client
John O’Leary
Services
Event coverage · Film · On-camera interviews
2
Screening films
4
Cuts: 16:9 + 9:16
Oct 10
Theatrical release
01
The challenge
Soul On Fire, the feature film based on John O’Leary’s true story, opened in theaters on October 10, 2025. Before release, the team held a screening and wanted content that captured how people actually reacted to the film. That meant authentic, real moments from a room full of moviegoers, filmed on a night that had plenty of other moving parts.
02
What we did
Covered the screening from the lobby to the theater, including the audience’s reactions in their seats.
Ran on-camera interviews with moviegoers in front of the Soul On Fire poster.
Cut two screening films that pair those reactions with scenes from the feature, closing on the October 10 release date.
Delivered each film in a horizontal and a vertical version.
03
The result
The O’Leary team approved both films and had all four cuts in hand on October 7 and 8, days before the October 10 theatrical release.
Films
Screening film #1
Screening film #2
In a moment that could have been incredibly stressful, they made it absolutely effortless.
Aimee Burmeister, John O’Leary / Soul On Fire
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