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Spec campaign
2024
Lululemon Summer ’24
A self-initiated submission to Lululemon’s Summer ’24 creator campaign.
Client
Lululemon
Services
Concept · Film · Edit
01
The challenge
Lululemon opened its Summer ’24 creator campaign to outside submissions. Rather than a highlight reel, we wanted to make something that felt like a real Lululemon spot: the quiet decision to start again, and the work that follows it.
02
What we did
Wrote the film around one question on screen: “Why should this time be any different?”
Followed one athlete from a dark bedroom to the locker room, the gym floor and the city at sunrise.
Shot and cut a 55-second widescreen film in a cool teal grade, ending on the athlete in Lululemon against the skyline.
03
The result
We submitted the finished 55-second film to the Summer ’24 campaign. It now sits in our portfolio as a full spot made from an open brief, from the first line of the script to the final grade.
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