Chesterfield Dentistry

A brand film, a vertical cut for social and a new identity for a general and cosmetic practice in Chesterfield.

Client

Services

Brand film · Video · Brand identity

The challenge

Chesterfield Dentistry wanted new patients to meet the practice before they ever booked: who is behind it, why they do the work, and what a visit feels like.

The identity had to carry the same warmth. It needed to read as considered and calm, and hold up everywhere from signage down to a favicon.

What we did

Produced “Our Why,” a brand film built around the practice’s own story, along with a promo spot.
Cut a vertical version of “Our Why” for Instagram and short-form video.
Developed three identity directions. The practice chose Direction C: Korima paired with Aktiv Grotesk Bold under a line-drawn tooth mark, in a nude palette.

The result

The practice now has a brand film and a vertical cut it can use across its website, social and ads, and an identity system ready for signage, print and digital.

Brand identity

Thebrand.

Direction C. Korima sets “Chesterfield” at display size, high-contrast and elegant. “Dentistry” sits beneath in tracked Aktiv Grotesk Bold between hairline rules, with a single-stroke tooth mark above. Rose on ivory throughout.