← All work
Social content
2026
FLOAT STL
A month of recovery-focused social, built around athletes.
Client
Float STL
Services
Social strategy · Copywriting · Video scripts
488K
Views in 2026
264K
Accounts reached
13.5K
Engagements
01
The challenge
Float had the space, the services and a loyal client base, but its social feed wasn’t telling that story. Posts went out without a clear voice or a consistent rhythm, and recovery came across as a nice-to-have rather than part of everyday wellbeing. They needed content that made recovery feel essential, showed what a visit is really like, and gave people a reason to book.
02
What we did
Wrote a full month of social captions across 21 posts.
Managed entire social campaign on every platform to include replies and ads
Wrote a video positioning recovery as a competitive advantage.
03
The result
So far in 2026 (Jan 1 – Oct 25), Float’s accounts have pulled 487,938 views, reached 264,341 accounts and earned 13,513 engagements across Instagram, Facebook, TikTok, LinkedIn and YouTube. Instagram led the way, with engagement at 9.5% of reach and 421 new followers.
The
Feed.
A few of the posts behind the numbers.
So much easier, not to have worry about posting!
Kevin McCulloch, Float STL
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