Athlete Network

A mental performance course, a brand and a Circle community, built so athletes can train the mind the way they train the body.

Client

The Athlete Network

Services

Course production · Brand identity · Circle setup

9

Lessons in MP101

57 min

Course runtime

6

Courses on Circle

The challenge

The Athlete Network, by Elevated Coaching, exists to make world-class mental performance training accessible and practical. Coach Kevin McCulloch has spent more than 15 years helping pro athletes, executives and high-pressure teams perform, but that method lived in one-on-one sessions, not in something an athlete could pick up and train with.

They needed three things at once: a course athletes would actually work through, a brand that felt calm and grounded instead of loud, and one home where the lessons, the coach and the community live together.

What we did

Produced Mental Performance 101: nine filmed lessons, from Introduction to Bringing It All Together, 57 minutes in all, with motion graphics, lower thirds and branded lesson cards. Then built out the follow-on courses: Awareness, Breathwork, Focus, Self Talk, Presence, Mental Routine and Visualization, plus an audio track library.
Created the brand: a mark that pairs a rising sun with a figure in motion, DM Sans type, and a navy and sky-blue palette tuned for dark mode and long-form learning, with full guidelines, a social kit and stationery.
Set up the community on Circle: course spaces with progress tracking, a Starting Line for new members, community spaces like Ask the Coach, Locker Room and Share Your Wins, plus events, a leaderboard and the iOS and Android apps.

The result

The Athlete Network went from a coaching method to a finished product. Six courses sit in Circle under one brand, with Mental Performance 101 as the front door. An athlete opens the app, picks up the next lesson, sees their progress and has the coach and their peers in the same place.

Every piece carries the same voice: clear, steady and practical, the way the brand standards describe it. No hype, just training.

Brand identity

Thebrand.

Calm focus, trust, clarity and composure. The mark pairs a rising sun with a figure in motion. The palette is built for dark mode and daily use, so it supports attention instead of competing for it.